
On March 5th, coinciding with the Insects Awakening solar term, spring thunder boomed, heralding the rebirth of all things. Sales teams from various regions across the country gathered in SOBEN to hold the "Breakout and Innovation, Uniting for Win-Win - 2023 Annual Sales Summary and 2024 Work Deployment Conference".

Zhai Hui, the secretary of the Party branch and chairman of ZHONG JING HAI ZHU, and Zhao Nan, the assistant general manager of ZHONG JING HAI ZHU and deputy general manager of ZHONG JING HAI ZHU Sales Company, attended the meeting. At the meeting, the regional sales teams gave comprehensive and detailed reports on the completion of work in 2023 and the work plan for 2024.
Wonderful moments of the event
01 Annual Reports of each sales team

02 Annual Sales Excellence Commendation

03 Signing of sales task responsibility statements and safety and integrity agreements

04 Work Symposium
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05 Work Instructions from the Leader

SOBEN General Manager Yan Jinkang pointed out in his speech that in 2023, with everyone's joint efforts, the performance has greatly improved compared to previous years, but there is still a lot of room for development. As stated in the theme of the meeting, "Breakout and Innovation, Joint Efforts for Win-Win" - the market situation is becoming increasingly volatile. Breakout requires us to actively innovate, open up new marketing thinking modes, and unite the strength of all SOBEN colleagues and superior groups to achieve a win-win situation for distributors, customers, consumers, employees, and the enterprise.

Zhao Nan, Assistant General Manager of ZHONG JING HAI ZHU Building Materials Group and Deputy General Manager of ZHONG JING HAI ZHU Sales Company, emphasized at the meeting that "synergy, collaboration, and sharing" would be the key words in 2024. Under the strategic operation of "one group, dual brands", SOBEN will surely achieve further integration with the group, collaborate, share resources, complement each other's advantages, and ultimately achieve a win-win situation for both brands.

Zhai Hui, the secretary of the Party branch and chairman of ZHONG JING HAI ZHU Group, made an important work instruction: 2024 will be a crucial year for the development of SOBEN. Under the overall reform, the dual-brand operation strategy will be more deeply implemented, forming a powerful synergy, generating better collaboration in project advancement, and truly exerting the market influence of the SOBEN brand. It is hoped that the SOBEN sales team will grasp the group's advantages, adopt a sense of urgency, give 100% effort, and use this year's better performance to win better opportunities for both the company and individual development.

